When Ashley Graham appeared at the CFDA/Vogue Fashion Fund awards in 2017, it was nothing short of a bombshell fashion moment. The dress, a dazzling white floor-length knit with cheeky peekaboo cutouts at the shoulder, cemented the model’s reputation as a red carpet force to be reckoned with. “The reaction to that look was just phenomenal,” said Victor Glemaud, then a finalist of the competition who took Graham as his date that night and custom designed the dress. “It made me realize that size inclusivity was something that came so naturally to me.” Having collaborated on a capsule with 11 Honoré, the luxury e-retailer specializing in extended sizing, Glemaud is now taking the idea a step further. Available for preorder on his newly relaunched website comes a new collection offering curve sizing for the first time.
To mark the occasion, Glemaud gathered some of his most beloved friends and muses for what he likens to a virtual dinner party. First he called up his musician pal Adeline, who is currently isolating with her husband in Brooklyn. She agreed that her disco-infused single “Middle” was just the right track to give song to his hip-swiveling clothes. “I really wanted it to be fun, stylish, and groovy—those are all things that I like,” he says. “The videos embody that spirit.”
Adeline is one of four women starring in the self-shot campaign that also features runway star Indira Scott, art curator Kimberly Drew, and the supremely gorgeous curve model Precious Lee raising a toast towards the camera. “I adore all these women and we support each other. Getting them to say yes was easy. Getting them the clothes, on the other hand, was much more challenging,” said Glemaud, who carefully navigated the lockdown guidelines in New York to have samples delivered to his friends over the course of two weeks.
The collection features several major standouts from the runway show Glemaud presented this past February, including a version of that popular slinky maxidress—this one in cherry red and with a turtleneck collar—a chic belted cardigan coat in beige, and a chevron knit sweater in pastel shades with gently puffed sleeves. At a time when the future is hardly looking bright, Glemaud’s exuberant sense of color and body-positive attitude seems especially life-affirming. “When I initially proposed the idea of curve sizing to retailers, it was almost impossible to get them on board,” he says, “In a moment when things are literally flipped on their head, it feels like the right time to do things differently.”
Originally Appeared on Vogue